Wednesday, December 17, 2014

Book Review of Carla by Mark Barry #IndieBooksBeSeen

 Remember the scene in Forrest Gump where he is sitting on a bench waiting for a bus to go see his "Jenny" and he is telling his story as people come and go?

Well, I felt like I was in a pub, on a barstool, as he drank his ale and I, mine, and he spoke quietly as he told me his story about Carla and him. He spoke from his perspective and quite literally I was enamored. Being taken into the depths of his mind, thoughts, actions and reactions to situations real or perceived was an amazing and sometimes scary journey.

Scary....as in....I know that kind of feeling....kind of scary.

Carla is a beautiful person who has been projected to be exactly who she is: an open minded, busy, young, and attractive woman who knows her mind and also deals with her own set of insecurities giving Carla a mixture of attributes that makes an appeal to the reader.

Sharna is the dedicated friend to Carla and it is interesting to watch how she projects herself as Carla's protector when meeting John and then the development of their friendship with Carla being the vine that connects them.

John is an older man who struggles internally with each encounter - perceived or real - that occurs. He has come a full circle in his life and finally has an understanding of who and what he is; both the good and the bad. You will fall in love with John and then you will love to hate his actions or reactions. You will cheer for John but in the next breath you will berate him. You will definitely be able to relate to John at some point in the story!


And by the time you get to the ending....oh my... No spoiler here! You must read to find out; but, I promise you one thing, it won't be what you expect!

                                                             KINDLE PRICE: .99 



Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish. Thank you. Your support is truly appreciated. 


Tuesday, December 16, 2014

#Marketing #IndieBooksBeSeen Marketing Plans are Good


Please don't confuse your marketing plan with a long list of tactics.

Every business must have a marketing plan. It can be a simple one page email sent around the office or it can be a more complex document that includes stats, references or external reports. Whatever form it takes, you must have one.

Your marketing plan helps you formulate your ideas so you can identify the right kinds of messages and activities. It helps you allocate budget to your specific marketing activities. PR gets this much, direct marketing gets this much, and customer events get the rest. Regardless of the type or size of your business, having a committed marketing budget is one of the fundamental requirements of success. 

Your marketing plan also helps rally people around the same goal. It improves communication, because everyone has a clear understanding of what you are doing and why. It helps make your plans better. It is easier for people to respond to something that is written down - they see things that are missing, redundant, overlap and so on. The result is a better plan, and people who are more committed to it, because they were part of the process of creating it. 

To be helpful, your marketing plan must address six key ideas:


  1. What are you trying to accomplish? (Objective/Goal)
  2. Who are you trying to reach? (Target Customers)
  3. How will you go about achieving your goals? (Strategy)
  4. What specific activities are you going to invest in? (Tactics)
  5. When will you do each activity? (Timeline) 
  6. How much are you going to spend? (Budget)

Please don't confuse your marketing plan with a long list of tactics. The plan will contain the tactics, but it must also contain the reasons for them. Remember, it doesn't have to be complicated to be effective. Find the right balance and make it work for you, not the other way around. 




Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




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Monday, December 15, 2014

#Marketing #IndieBooksBeSeen The Whole is Greater than the Sum of its Parts


Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone. 


You are bombarded with thousands of messages each day, personally and professionally. Some say its the internet; some say its all the new media channels the Internet has enabled. Whatever the cause, the effect is the same. The volume of marketing messages is overwhelming to most Americans. 

Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone. It is the case where 1 + 1 = 3; where the whole is greater than the sum of its parts. 

Independent marketing tactics like PR, events, or email marketing tactics do little to attract customers and drive revenue in and of themselves. However,when these activities are combined as part of an integrated marketing strategy, these and other tactics are the foundation of a marketing plan that will deliver results. Sounds simple, right? Well, often the simplest things are the hardest to do. 

You want your audience, your customers, to enjoy the production. You want them to remember your company, and your message. That in turn drives them to consider your product when they are in purchase mode. 


Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




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Friday, December 12, 2014

#Marketing #IndieBooksBeSeen Don't get caught in the hype


Hip, cool, trendy activities are fun to create, plan and execute - But they don't work for everyone


You have an exciting strategy; your messages are relevant and integrated throughout all customer interactions. Now you need an actionable marketing plan that delivers your message to your customers in ways that will increase the chance that they will pay attention, and ultimately purchase something from you.

It is easy to get excited about the latest technology or cool marketing technique. Street marketing, viral videos, user generated advertising are all very fun to create if you are a marketer. But you have to remember that the end result is to sell more stuff. 

You don't need to do everything in order to be effective. You do need to strategically select a few key activities and do them exceptionally well. A few well executed tactics will produce better results than a whole slew of mediocre ones. 

Just because it is inexpensive and easy to create your own website, doesn't mean you have to make it big and complex. Sometimes a smaller, well-written and well-structured site is much more effective than a site that "looks big" but is full of useless, complicated or unintelligible information. 

Focus on the quality of your marketing, not the quantity of your campaigns will ultimately drive results. Quality is measured by how relevant your message is to your customers, and how effectively the message is delivered. In the end, your customers will tell you if your campaigns are working. 

Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




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Thursday, December 11, 2014

#Marketing #IndieBooksBeSeen A Launch is a Process, Not an Event


Planning your launch so that each activity is integrated with the next takes teamwork, organization and patience. 


One of the biggest challenges for marketers is "the launch." Whether it is the initial company launch, the launch of a second generation product, or a launch into a new market segment; the process is similar and the results are equally important.

"Launch" is one of those tricky marketing words. If you ask three people for a definition, you will get three different answers. I define launch as the beginning of an overall integrated marketing campaign. When a launch is planned as a stand alone event - a big party with industry press, analysts and customers - you will usually see a spike in press coverage. That spike will generate awareness and demand, which leads to initial sales. But then it tends to flatten out. This is when people start to second guess their revenue forecasts. Sales start to question whether marketing is doing its job. Marketing starts to question why Sales can't close the deals. 

Every launch has a beginning, a middle, and an end. if planned well, one launch will lead right into the next. A launch can take many different forms. It can be a "big bang" or "crescendo" where activities lead up to or are triggered by a specific event. It can be more like "rolling thunder" where activities are happening over a period of time. The key here is that a launch is not an event. It is a series of related marketing activities focused around a single purpose - achieving your business objective. 

Pick a launch date (you have to start somewhere). The date can be tied to an industry event, a holiday or season, or basic product availability. 

Plan your launch by working backwards from the date. List all the activities you have planned for the launch. Identify the dependencies. For example, you need creative content from the landing page to include in the email campaign; you need the messaging before you create the datasheet; you need a customer testimonial for the website and the sales presentation. Based on the timing of each activity, create a timeline of when each item is due, and who is responsible for getting it done. 

Your plan should have 3 main sections. First, activities leading up to the launch date like developing the messaging, creating the webpage, sales presentation and datasheet. Second, specific activities that occur on the day of the launch like when and how the website goes live, the email campaign begins, the press release is issued. Finally, activities to continue the excitement like feature articles, customer webinars, sales contests, email and viral campaigns. 

Your launch plan does not have to be complicated. It doesn't need to be a living launch plan. Things have a way of changing. You need to be able to adjust quickly as you learn more, and identify the impact of changes on other activities. Having everything written down helps you identify the impact of changes across elements of the launch. 

It also helps minimize the "oops" factor - that tiny little detail that falls through the cracks and that you family and friends will remind you about for years to come. 


Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




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Wednesday, December 10, 2014

#Marketing #IndieBooksBeSeen Clicks aren't Customers


Gauging effectiveness doesn't need to be complicated and overly engineered


Without clear objectives, how do you know if you were successful? If you didn't define what success looked like up front, how do you know if your plan worked? It's good to be flexible, to try new things and see what happens. Some of the most creative inventions of our time happened that way. But for most of us, most of the time, it's a good idea to know what you are aiming for.

In order to evaluate the effectiveness of any type of campaign (online or offline) you have to be able to measure the impact it had on a defined criteria. The measurement could be click through on your website, calls to a 1-800 number, or actual sales volume and revenue targets.

For data to make sense, you need to track enough campaign data to give you some directional guidance. 



Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




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Signed Paperbacks available here










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Tuesday, December 9, 2014

#Marketing #indieBooksBeSeen Tradeshows will never die


Trade-shows and events are still a credible and viable element in any marketing mix. 


A lot of marketers think trade-shows are dead. Now that almost everything can be done online or virtually, it is easy to assume that the tried and true industry trade shows are less important. 

Not true. These shows are still very product focused. Potential customers can see, touch, hear and even taste the products they are interested in. 

You can't get that kind of experience online or in a virtual trade-show. And there are virtual trade-shows. 

Like other marketing tactics, trade-shows need to be part of your overall plan. You need to know what you are trying to accomplish by participating in the show. What is your objective? If you are trying to increase awareness and generate leads then Trade-shows are a great vehicle. If you are trying to convert leads to sales then Trade-shows are not the best choice.

Trade-shows and events are still a credible and viable element in any marketing mix. Whether they are small trade events, in house user groups or general business conferences, they are here to stay. 

Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




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Signed Paperbacks available here










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Monday, December 8, 2014

#Marketing #IndieBooksBeSeen PR does not mean Press Release


PR Professionals know that it takes a lot more to make news than a press release

PR usually stands for "public relations" or "Press Relations." It is an unfortunate coincidence that it also stands for one of the more visible elements of many marketing campaigns - a press release. Unfortunately, there are a lot of people who instructively thing that PR means "press release." They couldn't be more wrong. 

In the olden days, news used to be sent "over the wire" which actually meant a telegraph wire. Fortunately, we have moved beyond that. In the not so distant past, you just had to hire a PR agency that would subscribe to a "wire service," write your press releases and distribute news on your behalf. Once it went out "over the wire" it became news. 

Today, it takes more than just a press release. Customers, journalists, bloggers and anyone else with a computer can check an number of online news sites and get more information than they know what to do with. As a result, journalists are less likely to react to press releases than they used to be. They are shifting to other sources for new story ideas and breaking news. Direct emails or phone calls are very effective if you have done your homework and invested the time necessary to create relationships. 

Direct discussion with your target media is crucial. Make sure they know who you are. Send them little nuggets of information Provide them with customers they can talk to and get quotes, anecdotes and background for their stories. Help a reporter do their job better and faster and you will have a friend for life. 

Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 



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Signed Paperbacks available here










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Saturday, December 6, 2014

Amelia Earhart Plane Fragment Identified

by Rossella Lorenzi
Discovery News

A fragment of Amelia Earhart's lost aircraft has been identified to a high degree of certainty for the first time ever since her plane vanished over the Pacific Ocean on July 2, 1937, in a record attempt to fly around the world at the equator.

New research strongly suggests that a piece of aluminum aircraft debris recovered in 1991 from Nikumaroro, an uninhabited atoll in the southwestern Pacific republic of Kiribati, does belong to Earhart’s twin-engined Lockheed Electra.       
 
The search for Amelia Earhart is about to continue in the pristine waters of a tiny uninhabited island, Nikumaroro, between Hawaii and Australia.
               
According to researchers at The International Group for Historic Aircraft Recovery (TIGHAR), which has long been investigating the last, fateful flight taken by Earhart 77 years ago, the aluminum sheet is a patch of metal installed on the Electra during the aviator’s eight-day stay in Miami, which was the fourth stop on her attempt to circumnavigate the globe.

The patch replaced a navigational window: A Miami Herald photo shows the Electra departing for San Juan, Puerto Rico on the morning of Tuesday, June 1, 1937 with a shiny patch of metal where the window had been.

“The Miami Patch was an expedient field repair," Ric Gillespie, executive director of TIGHAR, told Discovery News. "Its complex fingerprint of dimensions, proportions, materials and rivet patterns was as unique to Earhart’s Electra as a fingerprint is to an individual."

TIGHAR researchers went to Wichita Air Services in Newton, Kans., and compared the dimensions and features of the Artifact 2-2-V-1, as the metal sheet found on Nikumaroro was called, with the structural components of a Lockheed Electra being restored to airworthy condition.

The rivet pattern and other features on the 19-inch-wide by 23-inch-long Nikumaroro artifact matched the patch and lined up with the structural components of the Lockheed Electra. TIGHAR detailed the finding in a report on its website.

Photos: Clues Pointing to Amelia Earhart's Plane

“This is the first time an artifact found on Nikumaroro has been shown to have a direct link to Amelia Earhart,” Gillespie said.

The breakthrough would prove that, contrary to what was generally believed, Earhart and her navigator, Fred Noonan, did not crash in the Pacific Ocean, running out of fuel somewhere near their target destination of Howland Island.

Instead, they made a forced landing on Nikumaroro' smooth, flat coral reef. The two became castaways and eventually died on the atoll, which is some 350 miles southeast of Howland Island.
In 10 archaeological expeditions to Nikumaroro, Gillespie and his team uncovered a number of artifacts which, combined with archival research, provide strong circumstantial evidence for a castaway presence.
“Earhart sent radio distress calls for at least five nights before the Electra was washed into the ocean by rising tides and surf,” Gillespie said.
  
 
The search for Amelia Earhart is about to continue in the pristine waters of a tiny uninhabited island, Nikumaroro, between Hawaii and Australia.
               
Previous research on a photograph of Nikumaroro's western shoreline taken three months after Earhart's disappearance revealed an unexplained object protruding from the water on the fringing reef.

Photos: Jars Hint at Amelia Earhart as Castaway


Forensic imaging analyses of the photo suggested that the shape and dimension of the object are consistent with the landing gear of a Lockheed Electra.
Moreover, an “anomaly” that might possibly be the wreckage of Amelia Earhart's aircraft emerged from analysis of the sonar imagery captured off Nikumaroro during TIGHAR’s last expedition.
The object rests at a depth of 600 feet at the base of a cliff just offshore where, according to TIGHAR, the Electra was washed into the ocean. An analysis of the anomaly by Ocean Imaging Consultants, Inc. of Honolulu, experts in post-processing sonar data, revealed the anomaly to be the right size and shape to be the fuselage of Earhart’s aircraft.
The new research on Artifact 2-2-V-1 may reinforce the possibility that the anomaly is the rest of the aircraft.

Photos: Inside the Search for Amelia Earhart

“The many fractures, tears, dents and gouges found on this battered sheet of aluminum may be important clues to the fate and resting place of the Electra,” Gillespie said.

In June 2015, TIGHAR will return to Nikumaroro to investigate the anomaly with Remote Operated Vehicle (ROV) technology supported by Nai’a, a 120-foot Fiji-based vessel that has served five previous TIGHAR explorations.

During the 24-day expedition, divers will search for other wreckage at shallower depths and an onshore search team will seek to identify objects detected in historical photographs that may be relics of an initial survival camp.

“Funding is being sought, in part, from individuals who will make a substantial contribution in return for a place on the expedition team,” Gillespie said.



Friday, December 5, 2014

#Marketing #IndieBooksBeSeen Change is your Friend


Keeping up with the latest news and information isn't just a nice-to-have -- It is a requirement for most marketers


For some people, staying up with the latest and greatest industry trends and happenings is second nature. For some it is a painful requirement of the job that never seems to get as much attention as it should. 

You need to know what is going on in your industry so that you can position and message your company appropriately when the dynamics change.

What would happen if a competitor were to suffer a major product glitch? Could you react with a campaign targeted at competitive customers? You probably wouldn't mention the glitch, but it would be nice to pop up just when customers are dealing with a  headache. Maybe you could help them relieve the pain. 

Things change over time, and your marketing needs to evolve to keep pace, to position you competitively, and to take into account of changing market conditions and customer needs. A good rule of thumb for marketing messages is that they typically have a lifespan of 12-18 months. 

Your core idea should stay consistent. The words you use to communicate with customers should connect with current industry trends, cultural or social happenings or topical political issues. 

Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




click here


Signed Paperbacks available here










click here!