Tuesday, December 2, 2014

#Marketing #IndieBooksBeSeen Viral Marketing is a Tactic

The things that typically take off are either tragically sad or hilariously funny 

In terms of demand generation - viral marketing is a fascinating topic. Viral marketing is related to search engine marketing blogs and email marketing. It is really just an online version of good old fashioned word-of-mouth. The major difference, of course, is that it now takes seconds for an idea to spread versus days, weeks or months using the traditional "she tells two friends, and so on, and so on" method made famous by Breck shampoo commercials. 

The objective of viral marketing is to seed your idea or message with key influencers in an online community with the hope that they will have good things to say about your product, service, company, etc.

Targeting influencers who will hopefully comment positively on your product or service is an age old strategy. Blogs, email, chat rooms and online communities make it faster, and allow it to grow bigger due to the reach of the Internet. The reason viral marketing works is based on human emotion. The things that typically take off are either tragically sad or hilariously funny. 

Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com

Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

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