Friday, December 12, 2014

#Marketing #IndieBooksBeSeen Don't get caught in the hype

Hip, cool, trendy activities are fun to create, plan and execute - But they don't work for everyone

You have an exciting strategy; your messages are relevant and integrated throughout all customer interactions. Now you need an actionable marketing plan that delivers your message to your customers in ways that will increase the chance that they will pay attention, and ultimately purchase something from you.

It is easy to get excited about the latest technology or cool marketing technique. Street marketing, viral videos, user generated advertising are all very fun to create if you are a marketer. But you have to remember that the end result is to sell more stuff. 

You don't need to do everything in order to be effective. You do need to strategically select a few key activities and do them exceptionally well. A few well executed tactics will produce better results than a whole slew of mediocre ones. 

Just because it is inexpensive and easy to create your own website, doesn't mean you have to make it big and complex. Sometimes a smaller, well-written and well-structured site is much more effective than a site that "looks big" but is full of useless, complicated or unintelligible information. 

Focus on the quality of your marketing, not the quantity of your campaigns will ultimately drive results. Quality is measured by how relevant your message is to your customers, and how effectively the message is delivered. In the end, your customers will tell you if your campaigns are working. 

Information provided by Laura Lowell and, with permission, shared.

Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

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K-Trina Meador, aka K. Meador