Each suggested action has the potential to keep customers interested and moving down the road toward purchasing something from you.
What do you want your customers to do? The most obvious answer is to buy your stuff. There are quite a few steps from a customer first learning about your company and your product to their actually purchasing something from you. Each and every communication with a customer should suggest the next step in the process. It needs to be crystal clear what you want your customers to do after they have heard from you.
The next step can be as simple as "call me with questions at 555-1212." It can be a link in an email directing them to download a pdf or view a video. It can be an offer encouraging them to "Buy Now."
Make it easy for your customers. Is your phone number easy to find? Is your links easy to access? As soon as a customer has to spend more than 10 seconds thinking about how to do something, you run the risk of losing them. Each suggested action has the potential to keep them interested and moving down the road toward purchasing something from you.
You have their attention. You have your next step ready. Now what? Make them an offer that is valuable to them. It can be a free consultation, a subscription to your latest research results, or an invitation to an executive round-table breakfast meeting where they get the inside scoop on the industry.
Whatever you choose to do, always make sure that your customers know the next step. If they don't know what to do next, they probably won't.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
Please leave a comment on this blog and share if you are so inclined. Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.