Images, music, and voices – they change the way you think about the story you are telling and how you tell it.
You constantly hear about the latest new marketing trends and the coolest new technologies. As cool as they are, these things are only useful if your target customer uses them.
It is critical to the success of your marketing campaign that you identify customer preferred vehicles and prioritize them above “really hot” things. While these may be the latest trend, they may not produce the results you want.
Depending on how we combine different marketing vehicles we can address awareness, demand generation or lead conversion objectives.
Another thing to think about is the way your activities are communicated. The world has moved way beyond traditional text based communications. Now you need to think about how to use a variety of media including video and audio, to best communicate your message.
Audio = Radio
Video = TV
Text = Print
However, with the explosive growth of online video sharing sites like You Tube, these distinctions can quickly be blurred. You can embed audio help files on your website. You can create a video for your customers. The possibilities are endless.
The use of Audio is increasingly becoming the norm with many marketers. Plus, the distinction between online and offline mediums are quickly becoming blurred.
You can move beyond words to tell your story. Images, music, and voices – they change the way you think about the story you are telling and how you tell it.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
Please leave a comment on this blog and share if you are so inclined. Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish. Thank you. Your support is truly appreciated.