Visibility means you can be
found when someone is looking for you.
Whether you are a new business, an existing business just beginning to develop an online presence, or a large business that’s been around forever, what you care about is being visible.
Visibility is a function of placement and messages.
Many companies think they can have a purely online marketing strategy. After all, it is much more cost effective. On the other hand, not everyone hangs out on the internet waiting to be bombarded with messages about your product. Some people still go to conferences, trade-shows and real life face-to-face meetings.
When you find their hangouts (either real or virtual) do what it takes to be really visible in those places. Having a booth at a trade-show is one thing. Having a booth that is facilitating a workshop, placing an ad in the daily and a hosting a customer luncheon tells a much different and more compelling story. You are everywhere and people know you exist.
What you say has to address something that is important to your customers. If you can provide helpful information then you become valuable and they will remember what you had to say. Then it becomes a matter of asking your customers to take the next step which can be clicking a link to learn more, downloading a white paper or article, returning a registration card, or calling you directly.
It isn't easy. Half the battle of executing effective marketing campaigns is being in the right place. The other half is having a message customers remember once they find you.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
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