Involve your customers in a dialogue. Show them your products, your facilities and your people.
Confucius said, “Tell me and I will forget. Show me and I will remember. Involve me and I will understand.”
Here are three ways your potential customers learn about your product:
- They hear one of your messages directly.
- They are told about an experience someone else had.
- They have an experience with your company.
It is generally understood that if someone has a negative experience with your product, brand or company, they are far more likely to tell someone about it. Tat means it is even more important to help customers have positive experiences. These experiences can range from buying the product in a store, online, of from a global account rep – was it a good experience?
Your message and the experiences you create are the common threads that tie these three things together. Technology enables you to offer online, real time demos of your products. You can give virtual tours to customers in Maine, United States, of your product to someone in Penang, Malaysia. You can download a free trial version of the latest multi-player racing game in minutes or less.
Involve your customers in a dialogue. Show them your products, your facilities, and your people. Pull them in to something that matters to them and they will understand and remember.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
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