Blogs are a great way to promote your ideas and opinions and get others to join your conversation.
Blogs are similar to message boards in that they usually focus on a specific topic, but blogs are much more friendly and personal. They are your platform to speak your mind, share ideas, and elicit comments from others.
Blogs are also a great way to get your content picked up by the search engines. Technically, blogs are very effective for distributing searchable user generated content. This is important. And if you have your blog linked to your website, you have more opportunities to add content that the search engines consider valuable.
Personal blogs tend to have a “diary/journal” feel to them, and people tend to write whatever is on their mind, interesting things that may have happened to them in the past of the present.
Business blogs focuses on a specific topic or idea that is relevant to your business and meaningful to your customers. Things like “marketing for small business” or “compliance requirements in the energy industry” or “compensation strategies” would be more appropriate for a business blog. But that doesn’t mean it has to be boring!
First time bloggers are often intimidated by the black screen and fear of putting their ideas out there. If this is how you feel, try writing a little “hello, welcome to my blog” paragraph and post it to your blog. Then you can add a little more about yourself, your background, and your company and with a little practice, the ideas will start flowing. After all, you are a marketer!
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
Please leave a comment on this blog and share if you are so inclined. Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish. Thank you. Your support is truly appreciated.