Your messages need to be integrated into every customer interaction.
The American Heritage Dictionary defines consistency as follows: agreement or logical coherence among things or parts.
If you want your marketing to work double time for you, you need to consistently communicate your message so that customers have the chance to hear you, internalize the message and then act on it.
Your messages need to be integrated into every customer interaction. You don’t need to use the same words over and over. However, each communication needs to reinforce the core idea that has been developed to support your strategy. It is a case where the whole is greater than the sum of the parts.
From the company tagline to your email signature; from the CEO’s keynote to your e-newsletter, press releases, website and advertising, your message must be communicated consistently in order to be heard.
Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com
Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.
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