What do you do for marketing? Do you have a strategy? Or is it a hit or miss kind of deal? After getting my bachelor’s degree in business and working in management where numbers matter, I don’t rely on the hit or miss strategy. I need a plan. I need a solid plan.
I will be interested to hear your comments on these so please post below.
1.) Establish an online presence (platforms)
a. Facebook – author fan page
c. Linked in
f. Google plus
i. Amazon Central page
j. Library Thing
l. Red room
m. About me
n. Stumble Upon
p. Barnes and Nobles
q. And the list goes on.
2.) Use Multiple Automated Platforms
a. For example: when you post on linked in, it can post to twitter, which can post to your facebook page. You can also link your Amazon Central page to your blog and to twitter.
b. Use some kind of buffering tool so you can schedule your posts where you are not spamming your followers. (buffer.com is cheap and easy to use) (another is hootsuite)
3.) Produce a Quality Product
a. Professional book cover
b. Professional editing
i. Using friends are okay but nothing beats a professional edit job – and you will have to pay for it. Put that expense in your budget. It is non-negotiable.
c. Professional book trailers
4.) Have a web site
a. Web sites are a passive way of driving people to your books; however, websites make you look more professional and instead of having twenty links to give to someone you can put them all on your website. Mine is www.authorkmeador.com if you would like to take a look at it. It cost me 5$ a month to have this website. I have heard of people using word press or blogger to create their website for free.
5.) Establish relationships through networking and actually spending time getting to know others.
a. This is important as other authors will help you market your book as you release them. And you do so for them as well. A win-win proposition.
b. Collaborate with other local authors to do book signings together.
c. Attend local events that allow you to set up booths and sell books! If you do this with other authors then split the booth costs. Another win-win proposition.
d. Attend Book Club meetings in your local area.
6.) Learn how to write a press release
b. There are all kinds of tricks to writing good articles, study up on it a bit, but they're a snap to write (400-600 words). And you can take one article, vary it some, and publish again (it has to be different enough to be different, but much can be the same).
c. Hint: You must TELL people exactly what you want them to do (and articles CAN'T be sales pitches, so you have to be clever.) You can't put your website or link on until the end, in the "About the Author" box. In that space, DON'T put info about you. On the article, it follows exactly as another paragraph, so say something like, "One historical fiction novel that ( illustrates the manners of the era) is Rosemary Delores's Betsy and the Civil War. You can learn more about this book and others at _______.
d. Article writing does not generate instant sales, it's a slow thing. But once out there, the article stays virtually forever. And if you can get links to it, better yet (I don't bother with that).
12.) Track your sales
a. Figure out which month’s sales are better and why; what did you do differently that month?
b. If you are on Amazon, KDP helps you track sales.
c. Use Google Analytics to track your visitors to your blog and website.
d. When doing physical author book signings, keep a sign in book for your visitors, and know the book count you brought and keep tabs on the sales.
13.) Consider writing a short story or anthology about your full version book and offer it at a reduced cost or free. Advertise your full length novel that it is associated with at the back of the book. If the reader likes your short story/anthology then they will most likely buy your full length novel.
14.) Some Don’ts
Hope this helps! Happy Marketing!