Wednesday, November 26, 2014

#Marketing #IndieBooksBeSeen Use the Right Tools


Images, music, and voices – they change the way you think about the story you are telling and how you tell it.



You constantly hear about the latest new marketing trends and the coolest new technologies. As cool as they are, these things are only useful if your target customer uses them.

It is critical to the success of your marketing campaign that you identify customer preferred vehicles and prioritize them above “really hot” things. While these may be the latest trend, they may not produce the results you want.

Depending on how we combine different marketing vehicles we can address awareness, demand generation or lead conversion objectives.

Another thing to think about is the way your activities are communicated. The world has moved way beyond traditional text based communications. Now you need to think about how to use a variety of media including video and audio, to best communicate your message.
Audio = Radio

Video = TV

Text = Print

However, with the explosive growth of online video sharing sites like You Tube, these distinctions can quickly be blurred. You can embed audio help files on your website. You can create a video for your customers. The possibilities are endless.

The use of Audio is increasingly becoming the norm with many marketers. Plus, the distinction between online and offline mediums are quickly becoming blurred.

You can move beyond words to tell your story. Images, music, and voices – they change the way you think about the story you are telling and how you tell it.

Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com

Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.  Thank you. Your support is truly appreciated. 





Tuesday, November 25, 2014

#Marketing #IndieBooksBeSeen Be Consistent



Your messages need to be integrated into every customer interaction.


The American Heritage Dictionary defines consistency as follows: agreement or logical coherence among things or parts.

If you want your marketing to work double time for you, you need to consistently communicate your message so that customers have the chance to hear you, internalize the message and then act on it.

Your messages need to be integrated into every customer interaction. You don’t need to use the same words over and over. However, each communication needs to reinforce the core idea that has been developed to support your strategy. It is a case where the whole is greater than the sum of the parts.

From the company tagline to your email signature; from the CEO’s keynote to your e-newsletter, press releases, website and advertising, your message must be communicated consistently in order to be heard.


Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.  Thank you. Your support is truly appreciated.