Wednesday, December 17, 2014

Book Review of Carla by Mark Barry #IndieBooksBeSeen

 Remember the scene in Forrest Gump where he is sitting on a bench waiting for a bus to go see his "Jenny" and he is telling his story as people come and go?

Well, I felt like I was in a pub, on a barstool, as he drank his ale and I, mine, and he spoke quietly as he told me his story about Carla and him. He spoke from his perspective and quite literally I was enamored. Being taken into the depths of his mind, thoughts, actions and reactions to situations real or perceived was an amazing and sometimes scary journey.

Scary....as in....I know that kind of feeling....kind of scary.

Carla is a beautiful person who has been projected to be exactly who she is: an open minded, busy, young, and attractive woman who knows her mind and also deals with her own set of insecurities giving Carla a mixture of attributes that makes an appeal to the reader.

Sharna is the dedicated friend to Carla and it is interesting to watch how she projects herself as Carla's protector when meeting John and then the development of their friendship with Carla being the vine that connects them.

John is an older man who struggles internally with each encounter - perceived or real - that occurs. He has come a full circle in his life and finally has an understanding of who and what he is; both the good and the bad. You will fall in love with John and then you will love to hate his actions or reactions. You will cheer for John but in the next breath you will berate him. You will definitely be able to relate to John at some point in the story!


And by the time you get to the ending....oh my... No spoiler here! You must read to find out; but, I promise you one thing, it won't be what you expect!

                                                             KINDLE PRICE: .99 



Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish. Thank you. Your support is truly appreciated. 


Tuesday, December 16, 2014

#Marketing #IndieBooksBeSeen Marketing Plans are Good


Please don't confuse your marketing plan with a long list of tactics.

Every business must have a marketing plan. It can be a simple one page email sent around the office or it can be a more complex document that includes stats, references or external reports. Whatever form it takes, you must have one.

Your marketing plan helps you formulate your ideas so you can identify the right kinds of messages and activities. It helps you allocate budget to your specific marketing activities. PR gets this much, direct marketing gets this much, and customer events get the rest. Regardless of the type or size of your business, having a committed marketing budget is one of the fundamental requirements of success. 

Your marketing plan also helps rally people around the same goal. It improves communication, because everyone has a clear understanding of what you are doing and why. It helps make your plans better. It is easier for people to respond to something that is written down - they see things that are missing, redundant, overlap and so on. The result is a better plan, and people who are more committed to it, because they were part of the process of creating it. 

To be helpful, your marketing plan must address six key ideas:


  1. What are you trying to accomplish? (Objective/Goal)
  2. Who are you trying to reach? (Target Customers)
  3. How will you go about achieving your goals? (Strategy)
  4. What specific activities are you going to invest in? (Tactics)
  5. When will you do each activity? (Timeline) 
  6. How much are you going to spend? (Budget)

Please don't confuse your marketing plan with a long list of tactics. The plan will contain the tactics, but it must also contain the reasons for them. Remember, it doesn't have to be complicated to be effective. Find the right balance and make it work for you, not the other way around. 




Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




click here


Signed Paperbacks available here










click here!

Monday, December 15, 2014

#Marketing #IndieBooksBeSeen The Whole is Greater than the Sum of its Parts


Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone. 


You are bombarded with thousands of messages each day, personally and professionally. Some say its the internet; some say its all the new media channels the Internet has enabled. Whatever the cause, the effect is the same. The volume of marketing messages is overwhelming to most Americans. 

Integrated marketing is about combining multiple marketing elements together to achieve an objective more efficiently and effectively than by implementing any one element alone. It is the case where 1 + 1 = 3; where the whole is greater than the sum of its parts. 

Independent marketing tactics like PR, events, or email marketing tactics do little to attract customers and drive revenue in and of themselves. However,when these activities are combined as part of an integrated marketing strategy, these and other tactics are the foundation of a marketing plan that will deliver results. Sounds simple, right? Well, often the simplest things are the hardest to do. 

You want your audience, your customers, to enjoy the production. You want them to remember your company, and your message. That in turn drives them to consider your product when they are in purchase mode. 


Information provided by Laura Lowell and, with permission, shared. www.lauralowell.com


Author K. Meador is a mom to two grown sons who are currently pursuing their adult lives outside the home. She enjoys history, aviation, writing, and romance. In addition, she enjoys photography, walking, and visiting with family and friends. For the past several years, she has traveled with her job and has now settled down in Oklahoma City area.

Please leave a comment on this blog and share if you are so inclined.  Author K. Meador has multiple published books which are available in paperback, eBook, audio and Spanish.

Thank you. Your support is truly appreciated. 




click here


Signed Paperbacks available here










click here!